EN
Faculty
师资队伍
Z
  • 姓 名 :朱启超
  • 学 位 :博士
  • 职 称 :讲师
  • 所属部门 :市场营销系
  • 行政职务 :
  • 研究领域 :市场营销
  • 研究方向 :消费者行为
  • 电子邮箱 : qichaozhu@csu.edu.cn

导师情况

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个人简介

朱启超,安徽芜湖人,2023年于清华大学经济管理学院市场营销系获得管理学博士学位,本科毕业于南开大学9778818威尼斯。论文发表于International Journal of Research in Marketing(ABS4期刊,通讯作者)、Marketing Letters(ABS3期刊)和Frontier in Psychology(SSCI,第一共同通讯作者),另有一篇章节收录于国际理论著作The Palgrave Handbook of Interactive Marketing(Palgrave Macmillan出版社)。多次参加Association for Consumer Research等国际营销学术会议并汇报论文。


学术论文(*通讯作者):

  1. 1. Liu, Maggie Wenjing, Junhui Huang, Qichao Zhu*,and Xiaolong Zheng (in press). Consumer responses to weakness revelation of human brands. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.09.005 (ABS 4)

  2. 2. Liu, Maggie Wenjing, Qichao Zhu, and Xian Wang* (2022). Building consumer connection with new brands through rituals: The role of mindfulness. Marketing Letters, 33(2), 237-250.(ABS 3)

  3. 3. Liu, Maggie Wenjing, Qichao Zhu*, and Yige Yuan* (2019). The role of the face itself in the face effect: Sensitivity, expressiveness, and anticipated feedback in individual compliance. Frontiers in Psychology, 9, 2499.(SSCI)

著作:

  1. 1. Liu, Maggie Wenjing, Qichao Zhu*, Yige Yuan, and Sihan Wu (2023). Applying predictive analytics in interactive marketing: How it influences customer perception and reaction? The Palgrave Handbook of Interactive Marketing (pp. 667-682). Ed. Cheng Lu Wang. Palgrave Macmillan出版社.